Bus service operated by Arcata & Mad River Transit System.
The Gold Route is operated by Arcata and Mad River Transit System and runs Monday through Friday. During HSU fall and spring semesters it runs from 7:00 AM to 10:00 PM. During HSU summer and winter it runs from 7:00 AM to 7:00 PM. It serves downtown Arcata, Humboldt State University, Valley West Shopping Center, and Alliance Rd.